Selling your home without a real estate agent can be a daunting task. With technology being at the forefront of real estate, you want to make sure you have the most exposure possible. Sites like Zillow, Trulia realtor.com, homes.com and more offer exposure to buyers. Most buyers do not find their home through newspaper ads, community bulletins and for sale signs. This is something to keep in mind when selling your home by owner.

It's not impossible to sell your home on your own without the help of an agent, but if you want the most exposure, you need to have your home listed on the MLS with a real estate agent. 

A few of the many things you'll want to consider when selling by owner are:

• Knowing how to find accurate comparables and pricing your home to sell. 
• Marketing and advertising your property online to get the most exposure possible
• Having all of the proper legal disclosures/documents and knowing how to interpret them. This includes: lead paint disclosures, property disclosures, contracts, addenda, and more! 
• Knowing what a good offer looks like from the offer price to closing dates to types of funding and more!
• Knowing how to negotiate against an experienced real estate agent and/or buyer to achieve a win/win deal.
• Navigating inspection negotiations and knowing what repairs are worth doing, what repair costs are, and what types of loans will require repairs to be made
• How to communicate and deal with title companies in order to avoid delays
• How to choose an offer in a bidding war (note: price shouldn't always determine the winning bid, it's just one of many factors)
• How to stage your home to show the full potential of your home
• Knowing what improvements are necessary to get top-dollar for your home (this can be as little as some fresh paint or as much as renovations depending on what you're willing to do and how much you'd like to walk away with).
• How to declutter so that buyers can imagine living in the home vs. seeing someone else's home.
• How to line up the contract with the purchase of a new home to make sure there aren't any gaps in your housing and that everything will play out smoothly.

If you have many questions on any of the points above, you may want to consider at least speaking with a real estate agent to see how they can help and what the cost will be (hint: most sellers net more money with a real estate agent than selling on their own.. even after the commission is paid).

If you have any questions on selling your home for top-dollar please CONTACT US HERE.

We are a full-service real estate team of enthusiastic Realtors that genuinely love homes and love working in real estate. We love meeting new people everyday and turning them into clients and friends for life. It’s been an awesome journey so far. We’d love to meet you next! So, how can we help?

• Listing: What gets your house sold? Price, Condition, Location, Competition, Timing and Marketing. We do real estate all over Central Ohio on a daily basis, so we know the market dynamics to advise you with a Pricing Strategy, not just showing you the comps (Comparative Market Analysis). We have a Stager in our team to provide a free staging consultation to get your house more money or less time on market. With extensive advertising experience, we are aggressive in Marketing your listing with our 14-Step Marketing Plan. We watch the market and propose the right strategy for the right house at the right time. We work with you to define your Selling Points of your house to attract buyers and get the most for your house. We take your listing seriously and do everything in our power to sell it!

• Up-sizing: Maybe you didn’t know you have some equity in your existing home, and you might be able to afford that dream home you have been thinking about? We can figure that out for you and work the process with you.

• Downsizing: We have helped so many people move in to smaller homes with less taxes and maintenance free lifestyle. We can help you next!

• New Construction: We work with all builders in Central Ohio to find the spec home that meets your criteria or we can build from scratch with you. Remember you still need a Realtor for  a brand new home just as much as you do to buy an existing home. Remember, the builder represents themselves, not you. And again, buyers don’t pay us!

Some certifications we achieved over the years:

Professional Property Stager

HECM (Home Equity Conversion Mortgage) for people 62 yrs and up

The Millennial Experience 

Military Relocation Specialist

At Home With Diversity

Some achievements:

Tracy Keffer, Top 1% Columbus Realtors in 2022

Tracy Keffer, Top 2% Columbus Realtors in 2019

Tracy Keffer, Top 3% Columbus Realtors in 2018

Tracy Keffer, Top 10% Columbus Realtors in 2017

Tracy Keffer, #2 sales production in 43231 zip code

Tracy Keffer, 1 Million Dollar Club, 2016, 2017 President’s Sales Club

Involvement 

Asian Festival Volunteer, 5K Running, Free Grocery Day