You might not know my previous career before real estate was advertising. My brain is wired to think about the process of selling a property as with any product in advertising: we need to know the target audience (who they are and what they want: are they cool urban young professional want to see sharp trendy updates in a house or a suburban second home owner want space and functional layout) as well as how to provide the product aka the house that appeals to the audience. When I walk a house, I have to keep the audience in mind from paint color to floor to cabinet selections if the owners do ask for recommendation for renovation. Then the property description. And before the professional picture - it’s staging.
Staging is presenting the house in a way to highlight its strength and helps buyers envision themselves living there. With hundreds of properties we sold over the years we know staging works. Statistics shows it too.
Besides statistics let’s look at these 2 pictures with me:
I bought this property for my client 6 years ago. The owner built out the family room and made it the huge amazing gathering space. We could not tell until we were in the house and made an offer to buy that same day. Could you see it on this picture?
When we list the house for sale again we know we need to highlight (and a ton of other amazing renovations to the house). And staging is key here. We designed many staging layouts and finally decided to make 2 living spaces in 1 room: one is conversation area of the couches and bench and one is a game table area and intentionally have the photoshoot cover the space from the floor angle.
More pictures can be seen below. The house was in contract after the Open House with our holistic Marketing Plan. Exciting!
https://www.zillow.com/homedetails/651-Lytton-Ct-Columbus-OH-43230/33960365_zpid/
Believing in the power of staging and with the opportunity showed up this past month to take over inventory of a retired stager, our team now also provides Staging Service in our Full Service menu. I’m excited for us to assist our clients for another need in real estate. Feel free to call me if any questions at all 614-949-4270.
